Marketing, comunicazione aziendale e mercati globali
Italy, Milano
| Study location | Italy, Milano |
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| Academic field | International business studies (JACS N120) |
| Type | Bachelor, full-time |
| Nominal duration | 3 years (180 ECTS) |
| Study language | Italian |
| Course code | E1801M |
| Tuition fee | €3,146 per year
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| Application fee | €30 one-time |
| Entry qualification | High school / secondary education (or higher) Cisia Test TOLC-E The entry qualification documents are accepted in the following languages: English / Italian. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university. |
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| Language requirements | Italian |
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| Other requirements | At least 1 reference(s) must be provided. |
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| More information |
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Overview
This Bachelor’s Degree in Marketing, Business Communication and Global Markets has developed within the tradition of the Economics Faculty’s economics and business studies degree courses and offers students a thorough training in business management and administration as well as in economic and legal disciplines.
The course specifically involves a strongly quantitative approach with professors and teaching managers of marketing and communication with vast experience of global markets. Specifically, this three – year course aims to raise learners’ awareness of the competitive orientation culture of market companies for the development of a professional approach destined for global markets.
In this sense, the competitive culture integrates with the study of the fundamental dynamics of company communication which is the predominant vehicle of globalisation in the market. Business competition requires that students know how to structure marketing activities in the light of such markets characterised by: a decline in national geographic, linguistic and administrative borders, etc.; the development of new consumption patterns and new markets.
Programme structure
[url] elearning.unimib.it/course/index.php?categoryid=3536 [/url]
Central European Time
Central European Time